Mobile Phones Marketing Case Study Example | Topics and Well Written Essays - 4000 words

Mobile Phones grocery storeing - Case Study ExampleAs wireless technologies evolve the coming mobile rotary motion will bring dramatic and fundamental changes to the world. This revolution has already begun and is gaining momentum. The revolution will impact numerous facets of our daily lives and the way line is conducted and will give up important data in real time to assist decision makers exert great enamour on communications between businesses and their customers and transform the way we live our lives. The challenges facing mobile services, such as changes in business strategies, investment risk, limitations in mobile devices, networking problems, infrastructure constraints, security concerns, and user distrust in mobile applications and these provoke the researchers issues such as killer applications, usability, user interfaces, mobile access to databases, and agent technologies. To stay on competitive, mobile-device vendors, developers, and network operators must provide end users with a rich and satisfying experience. Marketing have a great role in promoting wider and broader concept of IT business. Now we should see what are apple iPhone and RIM blackberry bush Smart Phones and what all concepts and business models have been use by both.Data is mainly cool by alternative sources. Collection of information is called a data. Data is of two types. They are primary data and secondary data. Primary data are those which are collected a fresh and for the first time and hence happen to be original in character. Secondary data are those which have already been collected by someone else and which have already been passed through statistical process. Secondary data may be published or unpublished data .For this particular study secondary data used is Market led strategic change of Prof. Nigel F. Piercy, which is used as marketing tool and its concept. Secondary data is used for preparing company profile, and previous reports. Apple iPhone and RIM Black berryWith all of the millions of iPhones already used by passing satisfied users including many corporate executives Apple has been pushed to add features to the iPhone to make it easier for IT staff to manage and integrate into the active systems. This will enable iPhone users to gain access to server updates pushed from Exchange as they are updated on the server, rather than requested by the client at regular intervals like a typical email program. When Apple announced that the iPhone would incorporate Exchange support through ActiveSync, they specifically pointed out some shortcomings of RIMs server-based system. (Kim 2008).Apple overly highlighted the thousand of existing web-based applications that already work on the iPhone. One major challenge Apple faces in bumping the iPhone up to 3G is that it will require more bombardment power to operate and the iPhone already has significantly shorter battery vivification than comparing with other phones. So the company will need to improve the devices battery life but for the current users frequently need to recharge their battery every day. Apple has given engineering science managers their iPhone wish list in full in an effort to make its phone more business friendly. The mission Lure enough enterprises to the iPhone so Apple can hit its 10 million unit goal by the end of 2008. (Dignan 2008). Apple IPhone is the multimedia mobile phone, which enable internet connectivity with touch screen, practical(prenominal) keyboard, camera phone and portable media player (ipod) along