G4S Is The Biggest Security Company In UK Marketing Essay

G4S Is The Biggest Security Company In UK Marketing Essay1) IntroductionG4S is not just the biggest security participation of the UK,s now it is the one of the biggest company of the world.G4S took strong opening in 2007 and organic turnover growth of 7.5% in the first six months of 2007. come off Buckles, Chief Executive Officer of G4S give tongue to in 2007 the firm had a enjoyed a computable start to the year with strong performances across all regions and services, despite the waning authorisation of the US dollar. firm as well reported cash flow generation of 97.7m and profit margins of 6.2% up 0.3% on the same period destination year. We hope the strong momentum achieved so far this year to continue into the second half(prenominal), Buckles said. The first half of 2007 also saw G4S employing 500,000 lot for the first time. The company maintained its strong margin performance and good growth record.2) MissionMission of Create aw beness about the safe handling of securit ies and detention of spot to our nodes and prospective users nationwide, projecting assertion through experience and varied offer of services as a resultant of our corporate culture of research and development.3) VisionRemain one of the leading security solutions and expertise through the delivery of outsourcing services world-class cash prudence and comprehensive security, focusing on customer needs and investing in recruitment and development of our best people in the industry, we will win innovative services in each of our businesses.4) ObjectiveOur overall goal is to become recognized by the skilled execution and superior services to our customers.This means meet with the particular objectives, which atomic number 18Absolute confidence in our employeesPermanent customer satisfactionReasonable profitability of our operationsValuesLoyalty cargoCompetitivenessDisciplineResponsibilityThe G4S family is committed to its corporate vision and to be supported through fair, ran k(a) and participatory engagement. Serving in this way we fulfill the duties to our shareholders, employees, family members, providers, state and community.5) Competitive LandscapeDemand a good deal depends on the income of consumers or the profitability of business customers, because many technology products and services are expensive. The profitability of separate companies is driven by their ability to develop and market naked products. Large companies often have advantages in access to capital and marketing. Small companies can compete successfully if they have expertise in a particular field of knowledge. The industry is capital-intensive average annual revenue per worker is more than $300,000.Top G4S plc CompetitorsCompanies fixProse r Compaa de Seguridad, S.A.guMadrid,SpainSecuritas ABStockholm,SwedenUTC Fire SecurityFarmington,CTBoca Raton,FLRichmond,VANashville,TNHunt Valley,MDBoca Raton,FLCarmel,INSolna,SwedenLondon,EnglandTokyo,JapanStakeholdersCustomers , employees a nd their representative , investor, industries bodies Government and legislator and experts are all the stakeholders of g4s and engaged with each other.6) G4S (PLC) has a total of 4 major shareholders.Together they account for 20.07% of the total shares in issue.Major share holders Amount % attributeHarris associates LP 85,35,700 6.04prudential Corporation 71,384,444 5.06Blackrock Inc 70,570,646 5.00Legal General group plc 56,54,546 3.97Direct holderNick Buckles 1798,467 0.13Trevor Dighton 1,226,819 0.087Grahame Gibson 1,206,8542 0.086Executive Directors Share HoldingNick Buckles 1798,467 (Chief Executive)Trevor Dighton 1,226,819 (Chief Financial Officer)Grahame Gibson 1,206,8542 (Chief Operating Officer)7) SWOT Analysis7.1) StrengthDiversity is a source of strength for G4S in the UK and Ireland and one that gives us a key competitive advantage.It wants to build an inclusive working purlieu in which people can thrive and reach their full potential regardless of race, sex, religion or beliefs, disability, marital or civil partnership status, age, sexual orientation, gender identity or expression. Company policies and practices are written to ensure that people understand what is required, the importance of complying and the consequences of not doing so. Company also have a telephone helpline which allows disclosures to be made in confidence.As a security company, with a clear weight towards traditionally male-dominated occupations, face challenges in driving the diversity and inclusion agenda .Company open up opportunities for people with disabilities and health conditions to work at more than 1,000 sites operated by Trillium and provided with security services by G4S. However, thither is still much to be done to raise awareness of the business benefits of diversity, and to implement strategies to harness these benefits. therefore at the end of 2010, the role of Group Head of Diversity and Talent was created to develop and implement a diversity outline acr oss G4S internationally.7.2) WeaknessWorlds biggest security company fell 3.4 per cent in the instigate of its full-year results on concerns that organic revenue improvement was slowing.Nick Buckles eyeing expansion into BrazilEDITORS CHOICERussia in arrange for India contract Mar-11Aerospace and defence deals down Feb-21Thales paints gloomy picture amid big loss Feb-20Nick Buckles, chief executive, said that over the coming year the FTSE 100 group would continue to diversify beyond traditional and low-margin man guarding.He said G4S had increasingly provided clients with technology such as identity management, biometrics and sophisticated digital video monitoring in part because it can help them keep costs down.Pre-tax profits at G4S, which guards nuclear weapons establishments, manages prison houses and clears landmines, rose from 262.7m to 302.8m in the year to December 31 on sales of 7.01bn (5.93bn).The group benefited from the flunk of sterling and, assuming currencie s had been constant, sales improved 7.4 per cent.A relatively strong performance in new markets across Asia, Africa and South America helped offset weakness in continental Europe and North America.Mr Buckles, who expects G4S to miss between 100m and 150m on acquisitions this year, said he was eyeing expansion into Brazil.Earnings per share were 14.4p (11.1p). The board recommended a utmost dividend of 4.16p, giving a total for the year of 7.18p (6.43p).The shares closed down 9.4p at 269.2p.7.3) Oppurtunity24th February 2010 G4S, the worlds leading planetary security solutions group, has unveiled a promising young Filipino athlete as the newest member of its global sports team, G4S 4teen. After an extensive search Charly Suarez, a talented 21 year-old featherweight boxer from Davao city, has been selected to join the unique unobjectionable initiative and complete the line-up of young sporting hopefuls in G4Ss inspirational programme. World class boxers afterwards G4S recognised qualities and values in the sport that sit close to their own, a comprehensive selection appendage was run in conjunction with the Filipino Boxing Federation. As a young Olympic variation with huge potential, Suarez was selected from a shortlist of young talented boxers as a perfect checkmate for the aspirational sports programme. With an impressive list of achievements already to his name, including a recent Gold medal at the South eastward Asian Games in Laos, the 21 year-old has demonstrated determination, courage, and tenacity in becoming a top volunteer(a) boxer in The Philippines characteristics that are integral to the G4S 4teen programme.7.4) ThreatRetail plague-the threat Almost one in ten sell employees has committed a crime against their employer in the last 12 months reveals G4SOver 160,000 retail employees have consumed produce without paying for it in the last year. Over 28,000 retail employees have stolen goods when in transit. clean research published by G4S S ecure Solutions (UK) (G4S) reveals almost one-in-ten (224,000) retail employees have committed a crime against their employer in the last 12 months. The most common crime committed by retail employees was down produce without paying for it, with over 160,000 workers secretly stealing food. Over 56,000 retail employees admit to outright theft from their employer in the last 12 months, removing items from a store in which they were working without paying for them.G4S warns that unsecured vehicle loading bays prove an attractive target for retail employees looking to remove goods without permission. Its research shows that over 28,000 retail employees have admitted to stealing goods when in transit to a shop, or between a storage cranial orbit and the shop knock down. The diversion of goods in the supply chain, from the distributor or manufacturer, before they reach the shop floor is a major problem for retailers with significant revenues lost each year as a result of merchandise being stolen.Retailers mitigate against the threat from within and minimises losses from employee shrinkage.StrategyThe underlying focus of G4S strategy is to add value to the heart and soul services that it is already provide by taking a great role not just in specialist security areas, but in total outsourcing of the management of environments where security and safety is key.By this G4S becomes a partner with its customers and takes greater responsibility for managing entire aspects of their business which are not core to them, and where G4S can add value through its security and segment expertise.For examplehigh-security deftness outsourcingcash cycle managementATM network management and servicingrisk management and consultancyprison design and managementoffender management programmes.Strategy implementationSecurity remains at the core of offer it is an area in which company have extensive expertise across the Group and is aboriginal to our service proposition. In recent ye ars, added expertise to businesses in key areas and sectors such as events, risk mind and consulting, ports, aviation, oil and gas, bid capability and project management skills.This enables to focus on creating customer propositions tailored for specific industry sectors which demonstrate expertise in these areas. At the same time, Company is building relationships at a senior level within our customer organisations which should ultimately gain a larger share of customer commitment and spend on secure outsourcing solutions.