Andrew Davis Othello Essay

Explain how Andrew Davies’ 2001 film version of Othello appeals to a contemporary audience, shedding light on 1604 play and expanding your knowledge of it. Davies 2001 film version of Othello appeals to a contemporary audience, shedding light on the 1604 play through the use of new filming techniques, the implementation of a new storyline (the Death of Billy Coates) and the use of modern language which appeals more too today’s audience. Filming techniques appeal to a contemporary audience as they capture the audience’s attention, engage us more as viewers and entertain the audience more in an interacting way. Techniques such as short sharp editing, camera sweeping and close ups are us in Davies 2001 film to grab the attention of the audience, and keep them interacted. In the 1604 play, Shakespeare was not able to implement these filming techniques in order to highly engage his audience. This is an example as to how Davies film sheds light on Shakespeare’s play. Through the use of filming techniques, Davies is able to expand the viewer’s knowledge of the play. He is able to emphasise the chaos and seriousness when Othello addresses the angry mob through the use of short sharp editing, highlight themes such as sex through the use of camera sweeping in the opening scene and the theme of religion through the use of close ups on the cross. Davies is able to expand on Shakespeare’s themes such as racism in the scene where Othello addresses the angry mob outside the police headquarters. In this scene, Davies uses short sharp editing to create a sense of chaos and foreshadowing. He expands on Shakespeare’s theme of racism by using an angry mob to highlight the need to change racial prejudice within society. In Davies film, we see that there is a need to get rid of racism, whereas in the play, racism is an accepted aspect of society. Davies illustrates the changes in society overtime. Davies expands the knowledge of the contemporary audience on the hidden messages on racism by highlighting racial prejudice and showing the ways on how the perspective of racism has changed over time. Another way that Davies sheds light on the 1604 play is through the implementation of a new storyline, the Death of Billy Coates. This expands the audience’s knowledge on the theme of racism. The Death of Billy Coates is implemented in the film for the audience to better understand the racial prejudice that existed in society. It expands our knowledge on the theme of racism as it is an easier way for a contemporary audience to understand racism in society, rather than interpreting a text that uses complicating language to show the racism in society in phrases such as ‘’moor’’ and ‘’thick lips’’. Modern language is used in the film so that the audience can relate more to what the characters are saying and therefore understand it better. The Shakespearean language can be hard to understand, it is complex and a modern audience may find it difficult to relate to. Davies film takes out old Shakespearean language and implements modern language in order to expand the knowledge of the audience. Modern language helps the audience better understand characterisation, key themes such as deception and jealousy; which is shown in Iago’s lines of ‘’you big black bastard’’; and contextual values such as gender representation, which is shown when Lulu refers to Iago as being an ‘’arsehole’, showing the liberation of women and how they are able to speak out, which would be highly unaccepted back in Shakespearean times. In Act 1 Scene 3, we see a soliloquy used to address the audience and to voice Iago’s opinions. The soliloquy includes very complex language such as: If I would time expend with such a snipe. But for my sport and profit. I hate the Moor. In this soliloquy Shakespeare is trying to outline to the audience the theme of jealousy. Davies achieved this by breaking the fourth wall, in the scene where Ben Jago goes on a rant leaving his office. His thoughts are expressed through a simple voiceover. This is much easier for a contemporary audience to interpret the messages of jealousy within the context than it is to read a soliloquy, This is a great example as to how Davies film sheds light on the 1604 play Through the use of techniques such as modern language, the implementation of a new storyline and new filming techniques, Davies is able to expand on the messages highlighted in Shakespeare’s 1604, and even further, highly engage a contemporary audience.

The Host Chapter 15: Guarded

When I came to, there was no disorientation. I knew exactly where I was, roughly speaking, and I kept my eyes closed and my breathing even. I tried to learn as much as I could about my exact situation without giving away the fact that I was conscious again. I was hungry. My stomach knotted and clenched and made angry noises. I doubted these noises would betray me-I was sure it had gurgled and complained as I slept. My head ached fiercely. It was impossible to know how much of this was from fatigue and how much was from the knocks I'd taken. I was lying on a hard surface. It was rough and†¦ pocked. It was not flat, but oddly curved, as though I was lying in a shallow bowl. It was not comfortable. My back and hips throbbed from being curled into this position. That pain was probably what had woken me; I felt far from rested. It was dark-I could tell that without opening my eyes. Not pitch-black, but very dark. The air was even mustier than before-humid and corroded, with a peculiar acrid bite that seemed to cling to the back of my throat. The temperature was cooler than it had been in the desert, but the incongruous moisture made it almost as uncomfortable. I was sweating again, the water Jeb had given me finding its way out through my pores. I could hear my breathing echo back to me from a few feet away. It could be that I was only close to one wall, but I guessed that I was in a very small space. I listened as hard as I could, and it sounded like my breathing echoed back from the other side as well. Knowing that I was probably still somewhere in the cavern system Jeb had brought me to, I was fairly sure what I would see when I opened my eyes. I must be in some small hole in the rock, dark purple brown and riddled with holes like cheese. It was silent except for the sounds my body made. Afraid to open my eyes, I relied on my ears, straining harder and harder against the silence. I couldn't hear anyone else, and this made no sense. They wouldn't have left me without a warden, would they? Uncle Jeb and his omnipresent rifle, or someone less sympathetic. To leave me alone†¦ that wouldn't be in character with their brutality, their natural fear and hatred of what I was. Unless†¦ I tried to swallow, but terror closed my throat. They wouldn't leave me alone. Not unless they thought I was dead, or had made sure that I would be. Not unless there were places in these caves that no one came back from. The picture I'd been forming of my surroundings shifted dizzyingly in my head. I saw myself now at the bottom of a deep shaft or walled into a cramped tomb. My breathing sped up, tasting the air for staleness, for some sign that my oxygen was running low. The muscles around my lungs pulled outward, filling with air for the scream that was on the way. I clenched my teeth to keep it from escaping. Sharp and close, something grated across the ground beside my head. I shrieked, and the sound of it was piercing in the small space. My eyes flew open. I jerked away from the sinister noise, throwing myself against a jagged rock wall. My hands swung up to protect my face as my head thunked painfully against the low ceiling. A dim light illuminated the perfectly round exit to the tiny bubble of a cave I was curled in. Jared's face was half lit as he leaned into the opening, one arm reaching toward me. His lips were tight with anger. A vein in his forehead pulsed as he watched my panicked reaction. He didn't move; he just stared furiously while my heart restarted and my breathing evened out. I met his glare, remembering how quiet he had always been-like a wraith when he wanted. No wonder I hadn't heard him sitting guard outside my cell. But I had heard something. As I remembered that, Jared shoved his extended arm closer, and the grating noise repeated. I looked down. At my feet was a broken sheet of plastic serving as a tray. And on it†¦ I lunged for the open bottle of water. I was barely aware that Jared's mouth twisted with disgust as I jerked the bottle to my lips. I was sure that would bother me later, but all I cared about now was the water. I wondered if ever in my life I would take the liquid for granted again. Given that my life was not likely to be prolonged here, the answer was probably no. Jared had disappeared, back through the circular entry. I could see a piece of his sleeve and nothing more. The dull light came from somewhere beside him. It was an artificial bluish color. I'd gulped half the water down when a new scent caught my attention, informing me that water was not the only gift. I looked down at the tray again. Food. They were feeding me? It was the bread-a dark, unevenly shaped roll-that I smelled first, but there was also a bowl of some clear liquid with the tang of onions. As I leaned closer, I could see darker chunks on the bottom. Beside this were three stubby white tubes. I guessed they were vegetables, but I didn't recognize the variety. It took only seconds for me to make these discoveries, but even in that short time, my stomach nearly jumped through my mouth trying to reach the food. I ripped into the bread. It was very dense, studded with whole-grain kernels that caught in my teeth. The texture was gritty, but the flavor was wonderfully rich. I couldn't remember anything tasting more delicious to me, not even my mushed-up Twinkies. My jaw worked as fast as it could, but I swallowed most of the mouthfuls of tough bread half-chewed. I could hear each mouthful hit my stomach with a gurgle. It didn't feel as good as I thought it would. Too long empty, my stomach reacted to the food with discomfort. I ignored that and moved on to the liquid-it was soup. This went down easier. Aside from the onions I'd smelled, the taste was mild. The green chunks were soft and spongy. I drank it straight from the bowl and wished the bowl were deeper. I tipped it back to make sure I'd gotten every drop. The white vegetables were crunchy in texture, woody in taste. Some kind of root. They weren't as satisfying as the soup or as tasty as the bread, but I was grateful for their bulk. I wasn't full-not close-and I probably would have started on the tray next if I thought I'd be able to chew through it. It didn't occur to me until I was finished that they shouldn't be feeding me. Not unless Jared had lost the confrontation with the doctor. Though why would Jared be my guard if that were the case? I slid the tray away when it was empty, cringing at the noise it made. I stayed pressed against the back wall of my bubble as Jared reached in to retrieve it. This time he didn't look at me. â€Å"Thank you,† I whispered as he disappeared again. He said nothing; there was no change in his face. Even the bit of his sleeve did not show this time, but I was sure he was there. I can't believe he hit me, Melanie mused, her thought incredulous rather than resentful. She was not over the surprise of it yet. I hadn't been surprised in the first place. Of course he had hit me. I wondered where you were, I answered. It would be poor manners to get me into this mess and then abandon me. She ignored my sour tone. I wouldn't have thought he'd be able to do it, no matter what. I don't think I could hit him. Sure you could. If he'd come at you with reflective eyes, you'd have done the same. You're naturally violent. I remembered her daydreams of strangling the Seeker. That seemed like months ago, though I knew it was only days. It would make sense if it had been longer. It ought to take time to get oneself stuck in such a disastrous mire as the one I was in now. Melanie tried to consider it impartially. I don't think so. Not Jared†¦ and Jamie, there's no way I could hurt Jamie, even if he was†¦ She trailed off, hating that line of thought. I considered this and found it true. Even if the child had become something or someone else, neither she nor I could ever raise a hand to him. That's different. You're like†¦ a mother. Mothers are irrational here. Too many emotions involved. Motherhood is always emotional-even for you souls. I didn't answer that. What do you think is going to happen now? You're the expert on humans, I reminded her. It's probably not a good thing that they're giving me food. I can think of only one reason they'd want me strong. The few specifics I remembered of historical human brutalities tangled in my head with the stories in the old newspaper we'd read the other day. Fire-that was a bad one. Melanie had burned all the fingerprints off her right hand once in a stupid accident, grabbing a pan she hadn't realized was hot. I remembered how the pain had shocked her-it was so unexpectedly sharp and demanding. It was just an accident, though. Quickly treated with ice, salves, medicine. No one had done it on purpose, continued on from the first sickening pain, drawing it out longer and longer†¦ I'd never lived on a planet where such atrocities could happen, even before the souls came. This place was truly the highest and the lowest of all worlds-the most beautiful senses, the most exquisite emotions†¦ the most malevolent desires, the darkest deeds. Perhaps it was meant to be so. Perhaps without the lows, the highs could not be reached. Were the souls the exception to that rule? Could they have the light without the darkness of this world? I†¦ felt something when he hit you, Melanie interrupted. The words came slowly, one by one, as if she didn't want to think them. I felt something, too. It was amazing how natural it was to use sarcasm now, after spending so much time with Melanie. He's got quite a backhand, doesn't he? That's not what I meant. I mean†¦ She hesitated for a long moment, and then the rest of the words came in a rush. I thought it was all me-the way we feel about him. I thought I was†¦ in control of that. The thoughts behind her words were clearer than the words themselves. You thought you were able to bring me here because you wanted it so much. That you were controlling me instead of the other way around. I tried not to be annoyed. You thought you were manipulating me. Yes. The chagrin in her tone was not because I was upset, but because she did not like being wrong. But†¦ I waited. It came in a rush once more. You're in love with him, too, separately from me. It feels different from the way I feel. Other. I didn't see that until he was there with us, until you saw him for the first time. How did that happen? How does a three-inch-long worm fall in love with a human being? Worm? Sorry. I guess you sort of have†¦ limbs. Not really. They're more like antennae. And I'm quite a bit longer than three inches when they're extended. My point is, he's not your species. My body is human, I told her. While I'm attached to it, I'm human, too. And the way you see Jared in your memories†¦ Well, it's all your fault. She considered that for a moment. She didn't like it much. So if you had gone to Tucson and gotten a new body, you wouldn't love him anymore now? I really, really hope that's true. Neither of us was happy with my answer. I leaned my head against the top of my knees. Melanie changed the subject. At least Jamie is safe. I knew Jared would take care of him. If I had to leave him, I couldn't have left him in better hands†¦ I wish I could see him. I'm not asking that! I cringed at the thought of the response that request would receive. At the same time, I yearned to see the boy's face for myself. I wanted to be sure that he was really here, really safe-that they were feeding him and caring for him the way Melanie never could again. The way I, mother to no one, wanted to care for him. Did he have someone to sing to him at night? To tell him stories? Would this new, angry Jared think of little things like that? Did he have someone to curl up against when he was frightened? Do you think they will tell him that I'm here? Melanie asked. Would that help or hurt him? I asked back. Her thought was a whisper. I don't know†¦ I wish I could tell him that I kept my promise. You certainly did. I shook my head, amazed. No one can say that you didn't come back, just like always. Thanks for that. Her voice was faint. I couldn't tell if she meant for my words now, or if she meant the bigger picture, bringing her here. I was suddenly exhausted, and I could feel that she was, too. Now that my stomach had settled a bit and felt almost halfway full, the rest of my pains were not sharp enough to keep me awake. I hesitated before moving, afraid to make any noise, but my body wanted to uncurl and stretch out. I did so as silently as I could, trying to find a piece of the bubble long enough for me. Finally, I had to stick my feet almost out the round opening. I didn't like doing it, worried that Jared would hear the movement close to him and think I was trying to escape, but he didn't react in any way. I pillowed the good side of my face against my arm, tried to ignore the way the curve of the floor cramped my spine, and closed my eyes. I think I slept, but if I did, it wasn't deeply. The sound of footsteps was still very far away when I came fully awake. This time I opened my eyes at once. Nothing had changed-I still could see the dull blue light through the round hole; I still could not see if Jared was outside it. Someone was coming this way-it was easy to hear that the footsteps were coming closer. I pulled my legs away from the opening, moving as quietly as I could, and curled up against the back wall again. I would have liked to be able to stand; it would have made me feel less vulnerable, more prepared to face whatever was coming. The low ceiling of the cave bubble would barely have allowed me to kneel. There was a flash of movement outside my prison. I saw part of Jared's foot as he rose silently to his feet. â€Å"Ah. Here you are,† a man said. The words were so loud after all the empty silence that I jumped. I recognized the voice. One of the brothers I'd seen in the desert-the one with the machete, Kyle. Jared didn't speak. â€Å"We're not going to allow this, Jared.† It was a different speaker, a more reasonable voice. Probably the younger brother, Ian. The brothers' voices were very similar-or they would have been, if Kyle weren't always half shouting, his tone always twisted with anger. â€Å"We've all lost somebody-hell, we've all lost everybody. But this is ridiculous.† â€Å"If you won't let Doc have it, then it's got to die,† Kyle added, his voice a growl. â€Å"You can't keep it prisoner here,† Ian continued. â€Å"Eventually, it will escape and we'll all be exposed.† Jared didn't speak, but he took one side step that put him directly in front of the opening to my cell. My heart pumped hard and fast as I understood what the brothers were saying. Jared had won. I was not to be tortured. I was not to be killed-not immediately, anyway. Jared was keeping me prisoner. It seemed a beautiful word under the circumstances. I told you he would protect us. â€Å"Don't make this difficult, Jared,† said a new male voice I didn't recognize. â€Å"It has to be done.† Jared said nothing. â€Å"We don't want to hurt you, Jared. We're all brothers here. But we will if you make us.† There was no bluff in Kyle's tone. â€Å"Move aside.† Jared stood rock still. My heart started thumping faster than before, jerking against my ribs so hard that the hammering disrupted the rhythm of my lungs, made it difficult to breathe. Melanie was incapacitated with fear, unable to think in coherent words. They were going to hurt him. Those lunatic humans were going to attack one of their own. â€Å"Jared†¦ please,† Ian said. Jared didn't answer. A heavy footfall-a lunge-and the sound of something heavy hitting something solid. A gasp, a choking gurgle – â€Å"No!† I cried, and launched myself through the round hole.

Physics of sailing Term Paper Example | Topics and Well Written Essays - 1500 words

Physics of sailing - Term Paper Example Introduction: Sailing refers to the act of controlling a vessel that is moving across a water body using the power of wing for propulsion. The act of successfully sailing a water vessel entails a lot of scientific principles worth studying. The scientific principles behind sailing vessels mostly consist of fluid mechanics phenomena of viscous fluids moving around fixed bodies (Anderson, 5). Various forces act on a sailing vessel that set it in motion and prevent it from sinking. Physics principles are used in the design of various parts of sailing vessels; therefore it is important to study the physics of sailing. This paper discusses the physics principles, including fluid mechanics that applies to sailing vessels and influences their design and operation. It reviews the forces acting on a sailing vessel and fluid mechanics of viscous fluids to detail the origin of the forces, lastly, various applications of the physics principles related to sailing a commercial uses of physics of s ailing are presented and discussed. Theory: This section presents the theory behind physics of sailing. First, we start by looking at the fundamental terminology relate to sailing vessels. The main parts of a basic sailing vessel are shown in the diagram below: Hull: this is the main body of the vessel that makes a boat. It determines the basic performance characteristics of the vessel such as maximum speed and acceleration that the vessel can achieve. Also, the shape of the hull determines the resistance experienced by the vessel as it moves through water and as a result its acceleration and movement in low winds. The shape of the hull and the keel also determines the vessel’s stability which is critical to the performance of the vessel on different angles of sail (Anderson, 7). Hull speed formula: we can either describe a wave using a cosine of sine function. Using the sing function, the amplitude of the wave is 0 at the point of origin and its equation is given by: Where y is the wave’s height at a horizontal position x and A is the amplitude of the wave above the normal water surface. x is small near the origin, therefore: Sin (2?/?)x ? (2?/?)x y= A (2?/?) x the ratio of y to x is y/x = A(2?/?) As the wave passes, the general surface particle motion on the water wave is represented below: The wave’s speed through water is V; the speed of the surface particle moving in circular motion is U and the sum of the two speeds gives the net speed. Considering the type of motion involved, the ratio of the vertical speed to horizontal speed is u/v and is equal to the ratio of y to x, therefore, u/v = y/x = A(2?/?) Applying the law of conservation of energy to the surface motion of water, the two energies in this case are kinetic energy (mv^2/2) and gravitational potential energy (mgh). The energy equation is, H= 2A = the vertical distance between the crest and the trough. 2mgA = 2mvu gA= vu u= A(2?/?)v gA = A(2?/?)v^2 The speed of the surface wav e, v is obtained as = This parameter is important for calculating the maximum speed of vessels among other situations. For instance, since waves of long wavelength travel faster than those of shorter wavelength, they take a shorter time to reach the shoreline. Sailors recognize that an impending storm is signaled by long waves and the storms always originate from where the waves are coming. In addition, long-wavelength waves

The future challenges faced by tourism developers in China Essay

The future challenges faced by tourism developers in China - Essay Example (Butler, 2006 Butler, R. 2006, 11-45) Currently, world tourism does not take pleasure in rapid development given that the effect of economic calamity in the west stated has not still entirely gone, nor has that of the monetary disaster in the East and South East Asian states. But China has a far unlike story to let know as its market prospective are very fine. (Butler, 2006 Butler, R. 2006, 11-45) China in fact stands among the world's top ten most visited countries; but however, the size of its worldwide tourism, in stipulations of both arrival and reception, is much minor as compare to other tourism states which are quite developed. (Cai, 2005) Close the predictable and very massive market of this business, the markets of industry, meetings and chats, examination and holiday tourism leave much room for extra encroachment and in truth, the return of Hong Kong and combination the World Trade association may generate new markets for China's all-inclusive tourism, and offer new chances for added development. (Butler, 2006 Butler, R. 2006, 11-45) The improvement has endorsed China's economic advance, and changed the way of thoughts of the Chinese citizens. There may possibly be a host of knotty trouble to deal with in the long course of improvement; however sufficient supply and low price rises may extra stabilize the country's biased and monetary condition plus political and fiscal stabilization may not only offer good conditions for tourism expansion, but also generate a latest attractiveness for foreigners. (Butler, 2006 Butler, R. 2006, 11-45) Also a sort of balance might add back economic amalgamation and exchanges of a variety of different terms between China and the other parts of the world and again this may activate the expand of all-purpose tourist activities as well as an array of sort of typical interest tours such as trade and dialogue travel. (Fan, 2005, 77-79) The growth of Chinese outbound tour and expansion of objective may also endorse collaboration in the field of worldwide tourism. (Mitchell et al., 2001 C. Mitchell, G. Atkinson and A. Clark, 268-84) According to some very dynamic analysis of a modern survey group it was evaluated that the Chinese industry for tourism is reaching towards its destiny and last nineteen twenty years are concluded as the golden age in this regard and the main stream of public and private sector has shown its capabilities and temperament for running its trade. (Butler, 2006 Butler, R. 2006, 11-45). But here one thing should be in mind that the issue of housing is yet to be resolved by the ministry of tourism to avoid any further panic in the industry. (Mitchell and Coghill, 2000 C.

Speech Recognition Essay Example | Topics and Well Written Essays - 750 words

Speech Recognition - Essay Example Normal human interaction is verbal and nonverbal (facial expressions). A logical progression in computer technology should be a move away from keyboard and mouse interaction and toward verbal or facial recognition technology. Biotechnology already exists in the form of fingerprint recognition and speech recognition programs. Fingerprint recognition simply plots three points of a fingerprint and gives it a numerical equivalent. Many school systems use fingerprint recognition programs to speed up their lunch lines. Students simply put their thumb on the reader, their print is recognized, and their account is charged for the lunch. In 1965 Gordon Moore made a prediction that computer technology would double about every two years. Specifically, Moore predicted that the number of transistors on a chip would double every two years and that chip size would gradually become smaller. More capacity would open up the possibility to run more and more complex programs. The increased capacity was achieved by each chip having the ability to hold more and more transistors over time. Moore's law is very important because the computer technology of the 1960's would need to increase capacity to handle programs such as speech recognition and facial recognition programs. ... Moore's law has held true. Chip technology has doubled capacity at approximately two year intervals since 1970. Intel's Duel Core Itanium 2 Processor holds approximately 1,000,000,000 transistors compared to the 8088 processor of the 70's which held approximately 15,000 transistors. Speech Recognition A keyboard/mouse interface with computer systems is a design that followed the logical progression from typewriters to computer based word-processing programs. But, this interface does not replicate how people communicate with one another. Natural communication is verbal and includes facial recognition as well. As computers have become integrated into just about every sector of society their uses have become more varied (away from simple word-processing). It is only logical that interfaces should change and evolve as well. Speech recognition technology moves users away from keyboard/mouse interfaces and toward an interface that is more natural for the user. A speech recognition program includes both synthesizers and recognizers. These two devices replicate human interaction by taking human speech and turning it into text (recognizer) and taking text and turning it into speech (synthesizer). Anyone who has used computerized telephone answering services knows that, although recognizable as speech, computers do not do an adequate job of replicating tones of voice or accents found in normal speech patterns. The most up to date speech recognition program on the market is Window's Vista. Intel technologists are working on an AVSR (Audio Visual Speech Recognition) program that will upgrade technology that exists in the form of an audio visual interaction program. Technological advances, such as speech recognition technology, will allow

Summary of the film "Motorcycle diaries" Essay

Summary of the film "Motorcycle diaries" - Essay Example Guevara is seen making a good folk hero. He was disguised as a communist just like his close friend Castro Fidel. In his confession, he loved the people but hated their freedom in expression and more especially their freedom in dissent (Guevara 34). This film, which is directed by Walter Salles, brings out forests deserts, lakes and high chaparrals making the greatest part of their journey. The two, are clearly brought out depending much on the kindness of people not known to them since they are seen very broke. Alberto occasionally gains better results on conning most of the people they come across unlike Ernesto who is genuine and believes in honesty with people. On their way, they meet a number of good friends such as a doctor in Lima who invites them for a stay in the leper colony. In the end of their journey, Ernesto undergoes a conversion in which he decides to join the Castro for the Cuban Revolution where he fights for his cause in Bolivia and Congo resulting to his death. The film is tedious and

The Federal Reserve Bank Essay Example | Topics and Well Written Essays - 1250 words

The Federal Reserve Bank - Essay Example It was established in the year 1791 with its charter signed by George Washington. The bank used to perform all the major banking functions. After the expiry of the charter 20 years hence, country was without a central bank for few years resulting into inflation. Again a second bank came into existence in 1816 with a charter signed by James Madison. In 1833 again the charter expired and United States went without a central bank for 40 years. In 1873, gold was standardized into bimetallic standard. Then a private set up by the name of JPMorgan came into existence who was the lender of the last resort for the banks who are facing crisis. Federal Reserve Act of December 23, 1913 created the Federal Reserve System. A new central bank was established which would act as the lender of the last resort to banks facing crisis, assured the investors not to disinvest their money. Federal Reserve Bank was opened in 1914. Federal Reserve notes were provided by the Congress so that the currency supp ly in the economy remains flexible. The Federal Reserve System is the independent agency, that exists outside the Cabinet of the executive and its powers are derived from congress. Fed has acquired power over the past century and has played a strict role in supervising the banks in US and the legal status of the Federal Reserve Bank is that they are independent and controlled corporation. Purpose of Federal Reserve Bank Federal Reserve Bank is the central banking system in USA. Major purpose of the bank is to support the favorable economic conditions which will help to stabilize the monetary policy of USA. This factor includes price stabilization, money supply, acquisition of credit and increase in overall growth and employment. As a central bank it also needs to monitor and supervise the operations of other commercial banks to make sure the safety and security and to protect the interest of the customers. It also maintains the strength of financial system to mitigate the risk of fi nancial markets. The most important purpose of Federal Reserve is controlling inflation and employment opportunities in United States. It also helps the US govt. and other financial institutions in US in their operations. Other important purposes of Federal Reserve are to solve the problem of other banks in order to balance the interest of banks and responsibilities of the govt. Maintaining money supply in the nation to prevent unemployment and to maximize the utilization of resources which will help to control inflation or deflation. Financial stability is also a look out of Federal Reserve Bank and as a central bank it has to meet the liquidity needs among regions. The structure of Federal Reserve Bank Federal Reserve System is divided into two parts:- a centralized authority which is known as board of governors in Washington and the second part is decentralization of 12 Fed banks which is located in 12 districts in the country. Monetary policy of USA is set by the Federal Open Ma rket Committee and it includes the board of governors and presidents of the bank. The structure includes:- Board of governors:- it is an independent lawmaking agency which governs and look out the whole federal reserve system. Board of governors is the central main structure of Federal Reserve in Washington, D.C. It includes seven board members and other staffs and

International and Cross-Cultural Marketing Essay

International and Cross-Cultural Marketing - Essay Example The concept of cross cultural marketing suggests that it is important for the marketers to know that there is very little room for ethnocentrism in the modem 21st century and there is no culture that is superior to the other. Globalization is inevitable and so is ‘cross-culturalization’. Hence one of the key parameters of success for global firms would be the ability to distinguish and understand the cultural aspects of the host nations. The present context of the study has been conducted to analyze the international and cross cultural marketing strategy of Al- Jumeirah a UAE based luxury hotel chain. The host or target country has been selected as China. The reason for such choice is due to the fact that china is one of the fastest growing economies in the world and since the entry of china in to WTO various major companies are looking to enter the prospective Chinese market. ... egment; positioning; cultural; educational; demographic issues of China has been analyzed along a set of recommendations for Jumeirah for the future has been provided (Deresky, 2011, p. 231). Reasons making the transfer of practices attractive to the parent company Presence in Saturated Markets Prior to the entry to China Jumeirah has had presence in the saturated and matured economies like UAE (the home country), U.K., Germany. Such economies provide very few opportunities of growth. Also the economic downturn possessed additional threat to the luxury hotel chain. Hence in order to gain the competitive advantage and cope up with the volatile economy the hotel chain decided to enter China . (Doole and Lowe, 2008, p. 391) High amount capital gain from local market Another probable factor could be the relative strong position of the hotel chain that may have prompted the hotel chain to enter in China. Analysis (Findings) Factors influence the transfer of such practices Market Attractiv eness Entry of China to WTO In an attempt to welcome foreign companies invest in China after several years of negotiation the country became a member of WTO in September 2001. This opened up the economy of China as the trade related barriers went down. This was the beginning of the economic developments in China. Today China is regarded as one o the most emerging economies in the world (Appendix1). Educational Developments in China As foreign companies started to come to China; the demand for the skilled labours went up. Over the years the Chinese education system has gone through several reforms. The government has made considerable amount of investment to develop the colleges and universities. The focus of the government has shifted from quantity based education system to quality based

Holidays Essay Example | Topics and Well Written Essays - 500 words

Holidays - Essay Example During spring break I enjoy going fishing with my friends and family. The time I get off during spring break gives me an opportunity to catch up on my reading. Spring break is a great time to have fun. The nighttime scene always gets better during spring break vacation. I enjoy having a few drinks with my friends during spring break. It is the best time of the year to party. A holiday I have always enjoyed a lot throughout my lifetime is Halloween. When I was a small kid Halloween represented the perfect time of the year to collect candy from all my neighbors. As I grew up I have always celebrated the holiday by dressing up and going to Halloween parties. If no parties are available I dress and go trick or treating on my own. This experience helps me reminisce over my youth. I always prepare my home with Halloween decorations. If I don’t go out to trick or treat I stay home to treat the visiting kids with candy. Americans should continue the Halloween tradition forever. The most important holiday for me is Christmas. Christmas represents the birth of the baby Jesus. Santa Claus has become the favorite character of the festivity since he is the one that brings young kids the toys they want. Adults also celebrate Christmas by giving gifts to their loved ones. For me decorating the Christmas tree is a fun tradition to follow during Christmas. It is said that is better to give than to receive. During Christmas season I always try to volunteer my time at the local homeless shelter in order to help out the poor. The Christmas holiday is a time to show love for others. Spring break is a great holiday because people are looking to have fun in social gatherings. The Halloween holiday is a great American tradition that allows kids and adults to dress up and find candy. Christmas is the most important holiday of the year in which people get a chance to give gifts of appreciation to each

Adventure Tourism Essay Example | Topics and Well Written Essays - 3000 words

Adventure Tourism - Essay Example In this context, tourism offered by the state is really important for people of ‘weak’ financial status, whereas tourism products that are designed specifically for people with a strong financial background, can be just a part of daily life without a significant value for the people involved (in terms of expectancy). However, in terms of pleasure tourism products are welcomed by people of all social levels around the world. It has to be noticed that tourism has been developed a lot especially the last decade where a series of tourism products have appeared and are offered to the public (or to a more limited part of the population). Under these terms, the adventure tourism products have expanded internationally and keep on gaining the preference of people in the global community. The types of these products are many, however because they have common characteristics they can all be evaluated simultaneously with just slight differentiations referring mostly to their ‘ structure’ and the facilities used for their ‘realization’. The development of tourism around the world has been in accordance with the potentials of each particular geographical area (in terms of landscapes and facilities provided) as well as the preferences of tourists as they are expressed through the tourism products chosen worldwide. In this context, it has been stated by Werner (2003, 141) that ‘within the past century, international tourists have increasingly sought exotic destinations in their pursuit of relaxation, escape, and adventure; recognizing the opportunity to earn valuable foreign currency, developing countries have catered to these desires by encouraging tourism development’. The types of tourism products offered by each country are depended on a series of parameters with most important its ability to respond to the requirements set by these products from a financial and environmental aspect as already expected above. For this reason, it is hardly

Mary Whiton Calkins Essay Example for Free

Mary Whiton Calkins Essay In the early days of psychology there were few female psychologists who had any type of impact on the field of psychology. There was sex discrimination and it was a common belief that women were inferior to men. Mary Whiton Calkins was able to beat the odds and have a long lasting legacy in psychology. She is considered one of the pioneers in psychology and is credited with a major theoretical contribution of self-psychology, which was centered on the idea that all consciousness is personal. Calkins overcame discrimination from both students and scholars and succeeded in inventing a procedure that was historic; paired associate learning, which has become the standard method in cognitive research (Goodwin, 2008). Mary Whiton Calkins was born in Hartford, Connecticut in 1863. She was the oldest of five children; their parents encouraged their education, especially the study of languages and cultures (Furumoto, 1980). Calkins did graduate from high school in Newton Massachusetts and began Smith College in 1882 as a sophomore. Unfortunately, in 1883, her sisters illness and subsequent death caused her to decide to study Greek at home the following year. However Calkins returned to Smith College in 1884 as a senior, and graduated with a concentration in classics and philosophy in 1885. In 1887, after graduating from Smith College, she was hired to teach Greek at Wellesley College. She had been teaching for three years when she was offered she was offered a position teaching in the new area of psychology (Goodwin, 2008). In 1890 Wellesley finally offered Calkins the position, with the condition that she would study psychology for a year. There were very few psychology programs available at that time, and even fewer that would accept women applicants. This made it difficult for her to have the one year of study needed to teach the subject of psychology. During the following year Calkins also worked unofficially at the psychology laboratory at Clark University with Edmund Sanford. He also assisted Calkins in the creation of a psychology lab for Wellesley College, equipped with state of the art equipment. That psychology lab officially opened in 1891, the same year that Calkins began teaching psychology at Wellesley (Goodwin, 2008). After being invited to sit in on some of the lectures at Harvard, Calkins formally requested that she be allowed to sit in on these lectures. She decided to try to take classes at the Harvard Annex taught by Josiah Royce, a Harvard professor, because the Annex was not an official part of Harvard University. Royce, however, pushed her to try to attend regular Harvard classes because not all of his classes were available through the Annex. Charles Eliot, the president of Harvard, believed strongly that the two sexes should be educated separately. But it was not until the pressure applied to him from both James and Royce was combined with a petition from Calkins father and a letter from the president of Wellesley College that Eliot finally agreed in 1892. Calkins would be allowed to attend James and Royces seminars on psychology, but it was officially stated that she would not be a student of the University entitled to registration. (Furumoto, 1980). Calkins felt like she needed to do more graduate work. She continued teaching while simultaneously studying with J. Munsterberg until 1894 when she studied full-time for a year. At that time Munsterberg petitioned Harvard to admit Calkins as a Ph. D. candidate, but was refused. The Harvard psychology department held an informal examination of Calkins, which she passed in 1895. The same year, while at Harvard, Calkins presented her theses, where she completed a series of experimental studies on association. She developed a procedure known as paired-associate learning (Goodwin, 2008). Her subjects first studied stimulus-response pairs comprised of sequentially presented color patches and numbers, and then they tried to recall the umber responses when shown the color stimuli. Her results showed that recall was enhanced by each of the four factors: frequency, vividness, recency, and primacy. These four conditions could strengthen associations, and found that frequency was the most important. (Goodwin, 2008). Calkins then returned to Wellesley College where she continued to teach until her retirement in 1927. From about 1900, her publications became less research-oriented as she developed her major theoretical contribution to psychology, self-psychology. Calkins maintained that psychology could be the study of mental life, but that the central fact of psychology must be that all consciousness contains an element of the self (Goodwin, 2008). In 1900, Calkins published her first article on a system of psychology of the self, a topic which became her primary focus. Over the next thirty years, Calkins continued to present, develop, and defend her theory of self-psychology, gradually moving more towards philosophy and away from the psychological trend towards behaviorism. There is evidence that her primary interest was always philosophy rather than psychology. She was teaching psychology for almost a decade before another faculty member trained in psychology joined the philosophy department. (Furumoto, 1980). In 1905, Calkins became the first woman elected president of the American Psychological Association. As her interests shifted to philosophy, she became the first woman elected president of the other APA, the American Philosophical Association in 1918. All of her work in philosophy as well as psychology came to center around the importance of self. She used it as a way to reconcile competing theoretical schools of thought including structuralism and functionalism (Furumoto, 1980). She believed that self-psychology was a method of resolving disputes between structuralism, which analyzes consciousness in to its basic elements, and functionalism, which focuses on how consciousness serves to adapt the individual to the environment (Goodwin, 2008). Among her major contributions to psychology are the invention of the paired associate’s technique and her work in self based psychology. Calkins believed that the conscious self was the primary focus of psychology. Despite Mary Whiton Calkins contributions, Harvard maintains its refusal to grant the degree she earned and her influence on psychology is often overlooked by both scholars and students. She was passionate about her beliefs, even when Harvard was going to award her a PhD. from Radcliffe College; she refused to accept the degree because she did not agree with the â€Å"injustice of unequal treatment of the sexes based on the implicit assumption that there are inherent differences in their mentalities† (Furumoto, 1980). Mary Whiton Calkins was a pioneer in psychology. She was responsible for the creation of a method of memorization called the paired associate technique, founder of one of the early psychological laboratories in the United States, and creator of a system of self-psychology (Furumoto, 1980). Conclusion Mary Whiton Calkins was a prolific writer in both psychology and philosophy, publishing four books and over a hundred papers divided among the fields. In addition to being the first woman president of the American Psychological Association, Calkins also served as president of the American Philosophical Association in 1918. The topics Mary Whiton Calkins studied in psychology covered a wide range including dream research, animal consciousness, and memorization. In 1892 she presented a report on a dream study that she had worked on with Sanford at the first meeting of the APA. Thirteen years later she was elected president of that same organization. In 1895 she returned to Wellesley as an associate professor, and in 1898 she became a full professor, a position she held until she retired in 1927 (Furumoto, 1980). On February 26, 1930, Calkins died of inoperable cancer, one year after retiring from Wellesley as a Research Professor and turning over that department to Eleanor Gamble. Her teaching career spanned forty two years. She died with two honorary degrees, a doctor of letters from Columbia University and a doctor of laws from Smith College. However, she never received the degree that she worked for at Harvard. In 1927 a group of Harvard alumni petitioned the president of Harvard requesting that the university grant Calkins her Ph. D. , but they were denied (Furumoto, 1980).

Building Positive Relationships with Children

Building Positive Relationships with Children Jodi Allan Unit 3: Building Positive Relationships Task 1) All children deserve the best start in life, to be provided with endless support which will enable them to fulfill their potential and make the most of their individual talents and abilities as they continue to grow. Between birth to five years, children develop very quickly and their experiences through this time will have a major impact on their future. Enabling a happy, safe and secure childhood along with good parenting and high quality learning, all children will have the start they need for a successful future. The Childcare Act 2006 was introduced as a key piece of legislation and is the first ever Act to be exclusively for early years and childcare (which spans from birth to the 31st August that falls after the child’s 5th birthday). This means that all pre-school childcare providers, including reception classes in primary schools, are all governed by this Act. The legal requirements for any of those operating within the child care setting are in the Ofsted publication , ‘Statutory Framework for the Early Years Foundation Stage’ which sets out the learning and development requirements, welfare requirements, all legal requirements as well as the legal adult to children ratios. The law requires specific duties to be carried out by various authorities, including: Providing an information service for parents; Providing training and advice for providers of child care; Providing working parents with child care as required; Achieving a reduction in equalities in children ages 0-5 through close work with Job Centre Plus, associated partners and the NHS; Providing positive outcomes for any child at risk of poverty; Bridging the inequalities that may exist between children, with particular reference to deprivation. Learning and Development Requirements must be provided by the child care provider and all staff operating under any child care provision and any diversity of children within that provision. All resources are available to providers to ensure everyone required to is able to meet the outcomes, no exceptions. â€Å"The Childcare Act 2006 provides for the Early Years Foundation Stage learning and development requirements to include these 3 elements: The early learning goals-the required knowledge, skills and understanding which young children should have acquired by the end of the academic year in which they reach the age of 5; The educational programmes- the matters, skills and processes which are required to be taught to young children within the provision; The assessment arrangements for assessing young children to ascertain their achievements†. The six areas covered under the learning goals are: Personal, Social and Emotional Development- A group activity such as Show and Tell encourages a child to speak in front of their peers and for other children to learn to respect and listen to each other. Understanding the World- If the provision has a large diversity of children, encouraging them to bring in something from their home that they are able to share with their peers, such as clothing or food, can help children explore and learn different aspects of their community. Physical Development- A fun outside game, such as an obstacle course for the children to participate in would be a perfect opportunity for them to develop movement and co-ordination, or simple dancing games such as ‘head, shoulders, knees and toes’. Mathematics- Practicing counting, shapes and measures together as a group whenever possible is always a perfect opportunity, eg: How many apple slices can count on your plate? How many letters are in your name? Ensuring there are plenty of images around them for them to look and question over. Literacy- the provision has to ensure there are plenty of books and other reading materials around for children to explore whenever they want to. Group reading time is always positive and helping each child to recognise and write their own names. Expressive Arts and Design- plenty of opportunities for children to explore and express themselves, such as role play, creative media, dance, music, arts and crafts. Providing the right materials so they are available to children all the time is the best way to ensure they can express themselves this way whenever they want to. Task 2) Teaching children from an early age to respect and value individuality enables them to learn that these values are very important within their society and for their future as these values will enable them to be decent young adults. Children learn these values from early on by observing everyday situations and mimicking the adults they interact with. The child care setting should be a positive, safe place for children to learn this respect for one another and should be filled with positive images, toys and electronic equipment that promote individuality and diversity as well as a positive perception of the world around them. The child care setting can easily focus entirely on each individual child by devising a plan which helps promote each child’s individuality and includes the parents or carers to participate in this plan too. This also helps other children to watch and listen to their peers and learn to understand, respect and value each others individuality. This can be a à ¢â‚¬Ëœshow and tell’ chart or ‘achievement days’, where once a month, a child gets given a day where they can bring in anything from outside the child care setting that they have done to show and talk about to their child minder and peers, then after they are finished they are awarded a sticker to put onto the chart next to their name. Name of Child Date Activity Stickers Max 28/09/2014 Brought in yummy cakes that he helped make with his Polish Grandma Evie 30/09/2014 Brought in a beautiful painting she did over the weekend and told us about all of the colours that she used George 1/10/2014 Went on holiday to Spain and brought in photos for us to see! Task 3) Children need consistency and the earlier they are given this the better, as it will benefit their ability to learn about respect and also to distinguish from right and wrong, otherwise they could become very confused in situations when beginning to learn about the outside world. Consistent routines at home and their child care setting helps children to keep calm and feel safe, but . Children need to learn that all actions will have a consequence, whether it is good or bad. This helps the children with establishing good and bad behaviour skills and embedding this in their every day life will promote their knowledge as they grow older. Initially to promote positive behaviour in the child care setting, the aim is to help them to want to be consistent in their own positive behaviour themselves by rewarding such behaviour, slowly making the rewards smaller and then taking them away, this will begin to let them realize that behaving well creates a happier environment for them and their pe ers. This is always a simple and effective way to teach them to not want to behave in a negative manner. Sticker charts, books or handing stickers out are always a popular treat for rewarding children, as well as asking them what activity they would like to do next, or which book they would like to read with the class? High appraisal from staff and peers gives children a positive feeling about themselves and their positive attitude. Negative behaviour must also have consequences, such as time out, but it is also important to sit the child down and discuss the situation to ensure the child isn’t left feeling confused or alone. Talking in a calming tone and keeping eye contact whilst letting the child know how they have made others feel when they have behaved in a negative manner will not only help them want to make positive choices but they will begin to understand empathy as well. Task 4) Conflicts between children and adults are common, particularly within a child care setting. There are various triggers that can create conflict which are listed below, such as the child having unmet needs resulting in them craving extra attention from their parent or teacher which can easily build into a heated conflict. Children find it very hard to be selfless at such a young age and often only see their point of view and find it difficult to understand someone elses views in a conflict situation. Due to their lack of social skills, children can easily escalate a small argument, such as over a toy, into a harsher argument as they don’t have the necessary communication skills to solve a conflict in a positive manner. Some children having a lack of suitable role models can easily give children a biased view in ways in which conflict can be handled and this can be very difficult to mend. Another trigger that can affect conflict is that when children are tired or hungry it can h ave a very suppressing effect on their mood and they may engage in conflicting behaviour. Often at home or any child care setting, a parent or teacher intervenes and solves an argument. Sometimes it’s simple when the conflict is between children and their peers but sometimes a child can create conflict with an adult and dealing with this in a positive way can be very distressing for both the child and the adult, making any reasoning very difficult. Many behavioural Theorists have contrasting views when it comes to whether conflict has a positive or negative effect on a childs development. Some feel that conflict helps to shape a child’s social skills for when they become adults and that learning to solve conflicts in a positive way equips them with the skills to continue this skill in their adult lives. Behavioural Theorist B.F Skinners believes in the system of positive and negative reinforcements. His theory is that reinforcers are used to strengthen both positive an d negative behaviour and that humans of all ages respond to verbal operants such as taking advice, listening to the warnings of others and obeying given rules and laws. His theory suggests that without personally experiencing any negative consequences from disobeying, the child simply knowing what could happen when they decide to pursue negative behaviour will be enough for them to want to make positive choices instead. From this they can begin to learn from each incident for any future conflicts and they will want to repeat positive behaviour willingly. Ways of dealing with conflict in a positive manner could start with sitting down with the child and asking them questions about the conflict in question can make them feel like they do have a say in the situation, especially as some children find authority difficult. Letting a child know there is a positive solution to the conflict can calm them down and get them to sit down and think about the situation properly. Ask them what it i s they are feeling, â€Å"are you angry? But also feeling hurt because you have had to wait for me to come and play?† Tell them how the other person could also be feeling, â€Å"I’m sad that you shouted at me, because I didn’t mean to ignore you, but I was very busy with the rest of the children too.† Ask them what they would now like to do, which would be the best way for everybody, a way for both of you to fix the situation in a positive way for a positive outcome. This strategy can let children feel safe and confident, but they may also see that conflict can most definitely be solved in a positive way.

Marketing Plan For Samsung Vacuum Cleaner

Marketing Plan For Samsung Vacuum Cleaner Samsung Group has been recognized as one of the largest Asian companies in the world.  With products that are always innovative and commitment to customers, Samsung is always able to satisfy customer needs. Thus, with this marketing plan, Samsung tried to continue to innovate with new products Vacuum cleaners with a way to add new features and functions in the vacuum cleaner that will satisfy customers. The marketing plan starts with introduction, stating the aim of this business report, which is the promotion strategy for Samsung Vacuum Cleaner. A brief outline of the Samsung is discussed along with some theory definition and explanation. The content on this report will be; Analysis of current situation has been done to avoid competitors over lap Samsung. Understanding of current target market is to help analyse customer wants and needs to grab bigger market share. SWOT analysis is the detail of internal and external which could be used to increase opportunity. Three methods of promotion that Samsung use in order to reach their target market. How corrective action is taken will be describe in the marketing plan, under marketing mix which contain 4P. Measurement the success of the marketing plan, various step, standard, and limits will be determined to monitor the performance, How this marketing plan will increase revenue shown in financial part. There are four methods that Samsung do to control and evaluate products that will be released in the market. ENVIRONMENTAL ANALYSIS Samsung before was a small export business in Taegu, Korea, founded by Lee Byung Chull in 1938 (Samsung 2010). Today Samsung Company has grown up to become one of the worlds leading electronic companies, basically manufacturing electronic devices, such as TVs, Refrigerators, Air Conditioners, Washers, Vacuum Cleaners and etc (Samsung 2010). By innovate and improve top quality of products and services, as followed their mission of making life better for consumers around the world, Samsung has grew their revenue and market share by achieving the No. 1 global market share for their 13 products, including semiconductors, TFT-LCDs, Monitors and CDMA mobile phones (Samsung 2010). Looking forward, to make historic advancement in research and development, as well as producing best-in class LCDs LEDs, mobile phones, digital appliances, Vacuum Cleaners, and more (Samsung 2010). 2.1 Target Market First of all Target market is specific group of people on an organization to satisfy the needs of group members or focuses its marketing efforts (Pride et al. 2006, p. 124). Samsung are targeting at three different social class segments which are lower level, middle level, and upper level. Therefore, Samsung aims at differentiated marketing with different types of designed to satisfy the target market (Schieffer 2005, p. 72). There are three categories of Samsung for target market. First is lower level. The setting of this vacuum cleaner are powerful, lightweight cleaning with flexible control the 360-degree connection swivels which make easier for consumer to maneuver for quick cleaning all around. This lightweight cleaner is best for tackling bare floors and carpets (Mother Earth News June / July 2006). It has powerful with double motor, multi-surface and cleaning capabilities with the switch of button, automatic cord rewind and comes with tools-on-board. Secondly, is middle level in here the vacuum cleaner is more lightweight, ultra quiet, low-noise floor nozzle, so it will make protection for humans ear (Consumer Reports October 2005), which resulting an enjoy clean air and more frequently captures dust and airborne allergens (Consumer Reports March 2006). And finally of course for higher level, it has all the features for lower and middle level vacuum cleaner, and it also has more advantages like micro seal fresh air technology. This improvement makes the consumer enjoy clean air and clean less frequently that captures over 99.97% of dust and airborne allergens and small particles (USA Today Magazine January 2007). The more specific of strategies and product will be discussed in more details in the consequent pages under marketing implementations. 2.2 SWOT Analysis To monitor the internal and external marketing environment and also to set a new and better marketing strategy, a SWOT analysis must be accomplished first and That the overall evaluation of a companys Strengths, Weaknesses, Opportunities, and Threats is called SWOT analysis (Kotler Keller 2009, p. 89). Samsung Company must have a clear understanding of their SWOT analysis in order to develop their new products at the same time increase their profit on annual sales. (Source: Business Teacher 2010) Strengths People A company is its people. At Samsung, were dedicated to giving our people a wealth of opportunities to reach their full potential (Samsung 2010). Loyal Customers By having close customer relationship, the Samsung Company have the possibility to always produce and innovate their product to overcome the customer needs and wants. Excellence Products and Services Samsung Company is motivated by an unyielding passion for excellence-and has an unfaltering commitment to develop the best products and services on the market (Samsung 2010). Best Marketing Experience Nowadays In fast-paced global economy, change or revolution is constant as well as for innovation is critical to a companys survival. As Samsung Company has done for 70 years, they set their sights on the future, anticipating market needs and demands so it can steer our company toward long-term success (Samsung 2010). Integrity Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparency (Samsung 2010). Co-prosperity To become successful a business must also create prosperity and opportunity for others. Therefore Samsung Company is committed to presence a socially and environmentally responsible corporate citizen in every community where we operate around the globe (Samsung 2010). Pricing Samsung products are relatively competitive in the market, so it can compete within all type of customers. Technology With an excellent research and development capabilities, they spend a high percentage of revenue on RD. It resulted in global leadership in the television segment, and in improving its position from the third to second player in mobile phones with their innovative products. Weaknesses Product Perception The customers perception of weak product attributes like Durability. Price Perception The customers perception about the worthiness the price of product on each person that difficult to cover. Standard Model Not pro-active coming out with unique and leading model. Huge Investment on RD 2007 (Mill won) 2006 (Mill won) Sales 98,507,817 85,834,604 Research expenses 2,353,844 2,252,848 Ordinary development expenses 3,720,115 3,461, 914 Total RD 6,073, 959 5,714,762 RD/Sales 6.17 % 6.66% (Source: Samsung Annual Report 2007) Opportunities Electronic Market By Increasing on electronic market, Samsung have the opportunity to take it down. Increasing Demand There is strong customer demand for innovative products value-added features. Increase % of Younger Population High % of Younger population, which can be expand a new market now and in the future. (Source: Population Reference Bureau 2009) Threats Increasing Competition In the third quarter 2008, the market share of LCDs TV Samsung Gain 20.2%, which has been decrease by 2.8% compare to the previous year, therefore it shows the increment of the competition (Samsung annual report 2008). Economic Slowdown The economic slowdown makes demand for electronic product weakens. MARKETING OBJECTIVES The marketing objectives are listed for management approval based on the approach in improving the sales growth. Launch of new vacuum cleaner To launch a new vacuum cleaner that can help to maintain healthiness at home. Marketing Strategies for Existing and New Products To outline a series of marketing strategies aimed at improving the sales. Increase Sales Volume To increase sales volume of vacuum cleaner by three promotions method. The first thing company must do to achieve the objective in above, is to know who is their target market. In the process of targeting their target market, the Samsung Company can use some of target strategies that involve market segmentation, market targeting strategy. Firstly, Market segmentation is an activity of research commons on issues such as characteristics market definition, the unit of analysis, type of consumer behavior to be explained, appropriateness of basis variables, and the relation of all of these considerations (Kotler 2002, p. 279; Pride et al. 2006, p. 115). Market targeting, otherwise, refers to the evaluations activity of identifying each market segment based on their attractiveness and to choose one or more segments to enter (Bradley 2002, p. 47). In the other hand market positioning is a formulating to set competitive position of the product and creating for market detail to achieving a certain position in the target consumers minds (Kotler Armstrong 1999, p. 196). Lastly, pricing strategy deals with response of customer, setting profitable, and also think of competitors (Bradley 2002, p. 222). The first strategy in target market selection process is market segmentation. A market segment consists of individuals, groups or organizations with some common characteristics who respond in a similar way to given set of marketing approach (Kotler 2002, p. 279; Pride et al. 2006, p. 115). There are 4 general bases for segmenting consumer markets which are demographic, geographic, psychographic and behavioral variables (Kotler Armstrong 1999, p. 202). Samsung focuses in Demographic and Behavioral variables. Based on Kotler (2002, p.279), they segment market consists of a group of customers who share a similar set of wants. Demographic segmentation defines market into groups according to demographic variables which include age, gender, income, occupation, education, family size, family life cycle, ethnicity, religion and social class (Pride et al. 2006, p. 115) where Samsung focuses on the gender, income, and social class. Under gender, Samsung uses by female especially maid and also housewife. For the income, Samsung is flexible because it offers from lowest price until the highest price so customers can make decisions easier. On the other hand, behavioral segmentation refers to dividing buyers into the group based on consumer knowledge, behaviors, uses or responses to a product (Kotler 2002, p. 245). Samsung segments the market based on price sensitivity where the consumption of products and services for consumers depends upon consumption value which is best reflected upon quality of products and services (Pride et al. 2006, p. 115). However the most important is focus on quality of products. Then for the three promotions method that Samsung will take on to increase their sales volume of new vacuum cleaner will be explain in the following pages. MARKETING RECOMMENDATIONS The target market for Samsung Vacuum Cleaner are the three different social class family segments which are lower, middle and upper level and also citizens who have home priority and aware for healthy lifestyle. Therefore, Samsung has designed differentiated promotion strategies to satisfy their different target markets (Schieffer 2005, p. 72). Promotion is communication to build awareness, message comprehension and interest to influence the people to make positive thinking and accept the product (Hollensen 2005, p. 258). And in here the company also must understand other important factors, such as centralizing on how to learn many different customers and focusing on a proper approach (Taylor Stankovich 2007). In the process of promotion strategy, Samsung can uses three main promotions method with the first one is advertising campaign. It is a description about any paid form of non-personal creative presentations of ideas, goods, or services and it is transmitted to target audiences (Pride et al. 2006, p. 403). Then, the second method is public relations. This is a method that uses communications efforts to make good relationship between the company and their consumer (Pride et al. 2006, p. 414). And finally, the last promotion method is sales promotion which refers to marketing communication activities in the direction of motivating the consumer purchase and develops the retailer effectiveness (Hollensen 2005, p. 266). 4.1 Advertising campaign Advertising campaign is the first promotion technique that can be chosen by Samsung Vacuum Cleaner to promote its products. Advertising is one of the most patent tools to create awareness of a company, product, service or idea by mass media (Kotler 1999). To develop the campaign, there are generally eight steps which can be used as a guideline and it is shown in diagram below. (Source: Pride et al. 2006, p. 404) 1. Identify and analyse target audience 2. Define advertising objective 3. Create advertising platform 4. Determine advertising budget 5. Develop media plan 6. Create advertising message 7. Execute campaign 8. Evaluate advertising effectiveness Figure (1) Promotion Strategy for Samsung Vacuum Cleaner Identify and analyze target audience From the diagram, it shows that the first step of Samsung Vacuum Cleaners advertising campaign is identifying and analyzing the target audience (Pride et al. 2006). This includes the three different characteristics of social family classes in Singapore, which are lower level, middle level, and upper level. Defining the Advertising Objectives Then the steps continue by defining the objectives of Samsungs advertisement, which are increasing the sales, creating awareness and also expanding consumers knowledge about the product. Creating the Advertising Platform The advertising platform of Samsung Vacuum Cleaner consists of important topics for customer in selecting the product provided (Pride et al. 2006). Determining Advertising Appropriation Samsung Vacuum Cleaner manages the advertising budget by applying up to bottom approach. This done by estimating the cost of performing the advertisement and setting the promotions budget according to the estimates (Pride et al. 2006, p. 406). The reason why Samsung choosing this method is because the brand is well known in the public, therefore the management has no doubt in allocating the budget. Developing the Media Plan After determining the budget, the marketer start developing media plan for the ad. In the case of Samsung Vacuum Cleaner, it will choose television, newspaper and magazine. The medium that enables marketer to reach the largest number of people at any one time is television; therefore Samsung will put its advertisement in weekdays morning and evening session which is the prime time in television, and Saturday and Sunday morning which is the family session (Falk 2003, p. 287). Then for magazine, Samsung will more concern in womens and technologies magazine. And for newspaper, Samsung will place its ad in weekly celebrity tabloid which focusing on housewife. Creating the Advertising Message The company must careful when entering this step, because in here, Samsung starts to convince the buyer that it has something valuable to offer (Bayan 2006). To achieve this, Samsung start the ad by a headline Introducing a Vacuum Cleaner of the Future and Built For Efficiency!, these tag-lines not just capable to inform the buyer about a new vacuum cleaner in the market which gives many efficiency benefits to the customer, but it also help increasing future sales (Garfield 2005). Some of Samsung benefits such as lightweight, ultra quiet vacuum cleaner, Samsungs filtration system and other uniqueness will be stated in the advertisement (Maynard 1995). Besides that, there also some pictures of Samsungs products together with a creative design look. This will give sounds that the promo gives a greater savings to the item (Brandweek 2007). Executing the Campaign After setting the entire ad, the marketer will start to coordinate and execute the effective campaign. Evaluating Advertising Effectiveness However, the management also remembers to evaluate the plan to keep an eye on what is happening on the market. The marketer does not want to get critics saying that the ad is not true, and not achieving what you really see is what you should get statement (Janoff 2004). This can be prevented by pre-test and post-test. The pre-test can identify errors that can result in breakdown of ads communication before the implementation. Then the post-test is evaluating the feedback which is the target audiences attitudes towards the ad (Waller 1998, p. 72). 4.2 Public Relations The second methods that will be used for Samsung Vacuum Cleaner is public relations. Public relation is created to make, keep or shared understanding between the company and their customers (Kitchen 1993). Because creating and keeping the relationships with customers is one of the key to make the product become famous. Before a company releases a product, they have to know the customers needs and wants (Pride et al. 2006). They also have to know which component of public relations that is useful for their product. There are reasons why Samsung vacuum cleaner selects this promotional strategy, which are to help the company to have good relationship with the public, then to keep positive image of this company and finally showing to the public about the companys goals and objectives (Lamb et al. 2002). An increase in awareness also can be the effect of the Samsung Vacuum Cleaners public relations campaign (Jeff 2003). According to Kotler and Keller, there are many kinds of public relation tools, which are identity media, public activities, press conference, speeches, events, and publications. For Samsung, the company has chosen two tools, which are press conference and identity media. 4.3 Press Conference The first thing to show the product in the public is press conference. In here, the Samsung Company will call the entire reporters from different mass Medias and give an explanation or describe generally about the efficiency about the product. Hence the reporter will write about it. 4.4 Identity Media The other public relation which is used In Samsung Company is identity media. In here, Samsung uses brochures to create awareness and incentive to buy the vacuum cleaner. In brochures, it will be written about description of the product in general like the specification of the product. Besides that, it also will be written information about healthy environment. The leaflets will be distribute in the crowded park, supermarket, mall, mini-market, road and others place in Malaysia which are possible for the customer to see and get it. 4.5 Sales Promotion The final method that Samsung Vacuum Cleaner uses to promote its product is Sales Promotion. This is the ways to urge the consumer to shop at a particular store or to try specific product (Pride et al. 2007). In Samsung Company, they use coupons system, demonstrations, and consumer sweepstakes. Coupons In order to promote the Samsung vacuum cleaner, the company uses coupon as one of sales promotion method. There are some places that the coupon can be placed. For example: Newspaper about celebritys gossip. Woman magazine, like Women Weekly and Glamour. Samsung Vacuum Cleaners coupon does not have a specific size for different media. The important thing is the coupon is readable. There is a coupon which is distributed by Samsung. The coupon is discount of the product. By entering the promotional code (via internet) or bringing the coupon to the nearest counter, the customer will get a discount or depend on how much money off that is written in the coupon. Demonstrations Another method of sales promotion that Samsung uses is demonstrations. The demonstration will be like some of presentations how to use the vacuum cleaner maximally and effectively to satisfy the user needs and wants. The demonstration will be placed or performed in mall and housing Resident Park. This is because the places usually have many housewife or family that sightseeing in that place. This means that it will be performed where there are possibilities to attract more customers. Consumer Sweepstakes Consumer sweepstakes is the last method that Samsung Vacuum Cleaner uses to attract more consumers. The name of this lucky draw is Say YES to Samsung sweepstake. In here, the customers who buy the new of Samsung Vacuum Cleaner will get a change to enter the sweepstake. The customers will write his or her identity in a form which is provided by every branch of the company. For customers who buy via internet, they also will get opportunity to give their details in the internet. Therefore the consumers can become a contestant of Say YES to Samsung sweepstake. The prize for runner up of this lucky draw is three winners will get each a brand new Samsungs 42-inch LED 3D TV. And for the first winner, the customers will have a change to go to 2 day 3 nights trip to Shanghai, China for two persons. MARKETING IMPLEMENTATIONS We decide to treat all the capitals of developing countries as the same market, as demographically they have many similarities among ladies. We are targeting to housewives to fulfill their needs with our innovated products. 5.1 Product We have proposed new reproduction of Samsung vacuum cleaner. In reproduction, we will add few extra functions and features in our new products. Apart from it, we will change the designs and colors according to the age groups of our main audience: housewives those who are between the ages of 23 to 60. As for the additional, we will make it available to clean the everywhere of home with the gas pipe and steel pipe. For example, in the bathroom, you can see that there are few yellow dirty places on the floor that we cannot take out and refine. Here our product come to solution of the problem, the customers only have to turn on the button, the gas pipe will automatically emit the gas to remove the dust and refine the places easily without needing to use the human effort. After refining with gas pipe, there will be little water because of using gas. The customers do not need to worry to clean it out again, just simply change the steel pipe, and turn on the button again. It will be automatically clean. It can be said that the product is the combination of few household things. In addition, we add the MP3 player in the product in order to give the happiness to our housewives while they are doing domestic chores. As we will add the music player, we will make the product to be in the silent mode while it is working. On the other hand, the size and weight will not be getting big and heavy because of the additional things. Theses all will be as same as the normal vacuum cleaner. Those are the differences between our vacuum cleaner and others. 5.2 Price We will price our range of products competitively as we want our target customers to know that we are there to give them an offering of our best products and services not necessarily expensive. We are sure that the customers will guess that our new product will be expensive because of the additional features. The price is possible to go higher than normal vacuum cleaner but we are trying our best to adjust the prices reasonable to our targeted customers as possible as we can. 5.3 Promotion and Advertising It is necessary to expand our market places and customer services in developing countries. For being able to do so, we will distribute and display our products in shopping malls and in our showroom. Even our product is not difficult to use; we are planning to provide the staff especially for explaining about the product such the usage, effectiveness and weaknesses. Apart from it, we will also provide the season-promotion, special days-promotion to our customers by giving discount, give the present for our existing and new customers, and have the lucky draw occasionally. We have drawn the plan to serve the delivery system which is if a retailer or customer wants to order our product through the internet or telephone or invoice, we are serving delivery system depending on the amount they order. For being able to control the current market and penetrate the new market across geographical area, our company focus on both online marketing and mass media in order to achieve in no time. 5.4 Place As we have mentioned in the above, the position to display the products will be exactly in the zone of shopping mall, famous household market, and our own showroom. We will try our best to reach companys provided services to reach the target audience. BUDGET Budget is a plan that outlines an organizations financial and operational goals. Moreover, budget may be thought of as an action plan; planning a budget helps a business allocate resources, evaluate performance, and formulate plans (Ward 2010). Based on Samsung Annual Report in 2007, Samsung spent a million of money to do research and development. However, the total of sales in 2007 was less than in 2006, it was only 6.17 %. It because the percentage of promotion that Samsung spent is very small compare with the other allocations budget. However, to increase sales volume in 2010, especially for new product in this case new vacuum cleaner, we propose the estimation budget plan for 2010. Financials Here is the breakdown of the budget planning Activity(Description) Budget (in %) Product research and development 8% HR development (recruitment) 2% Production staff training 4% Sales staff training 4% Administration 2% Campaigning 25% Advertising 25% Sales and Promotion cost 15% Market research 15% Total Budget 100% MARKET EVALUATION AND CONTROL 7.1 Sales Research We expect to raise the sales within 6 months after launching the product. In order to know the increase rate of sales, we will measure the amount of net profit we earn cross over the sales of shopping malls, showrooms and online. 7.2 Market Research We will find out the percentage of customers satisfactory on our product through their feedback on market place. According to the result of it, we will do the improvements in customer services and raise the consumer rate. 7.3 Product Research For the product research, we will try to know the acceptance of our products and ranking of popularity in the market. According to the ranking and acceptance, we will manufacture the products for the next launching. 7.4 Promotion Research For the promotion research, we will find out the information from the customer feedback which promotion they like most and the sales become higher during which promotion. Then the company can know which promotion is preferred by customers most. CONCLUSION We will build up the customer reliability on our products in able to achieve the higher profit and expand the market place by keeping the good quality products and convenience customer services. We will reach our goal by analyzing the customers behaviors, market place, and having business performance.

Form and Structure of the play Blood Wedding :: English Literature

Form and Structure of the play 'Blood Wedding. Form and Structure The play 'Blood Wedding' has Three Acts and Seven scenes all together. In the first act we are introduced to all of the characters, where we see their first impressions of them. In act two we see the characters developing, learning new things. In the end we have an ending, which isn't expected and could shock the audience. Lorca was a Spanish writer so therefore his play is set in the Spanish culture. The play begins by introducing the mother and the bridegroom who are arguing about knives. As the audience we begin to notice that the mother has a problem with knives. The pace of the two characters was relaxed at first but soon the tension begins to rise between the two characters as soon as the word knife was mentioned. When the bride arrives, the atmosphere of the play changes, the happy atmosphere is interrupted. The mother begins to get cautious, as she is not keen on the bride at first because she knows absolutely nothing about her. When the mother meets the bride and her father, the two parents start to compare there son and daughter too one another, I think this shows that there is a competition atmosphere between the two characters, this is when the tension begins to rise again, the mood becomes jealous because I think Lorca wants to set the father that he wants his daughter to be the best and this is the same with the mother. "My son has the very best of prospects." "My daughter is the finest of girls." As the visit continues, I notice that the bride is a bit awkward with the mother, she sounds as though she is hiding something. I think this causes a great amount of tension, the atmosphere starts to become dark and secret. We also notice that the bride is acting around the mother, giving her sharp answers, she sounds as though she doesn't want to get married, unsure of her decision. I think the bride is a very important character of the play as the pace, tension, atmosphere and the mood changes. The tension and the pace continues rising, the atmosphere is starting to get deceitful as she doesn't want to marry the bridegroom and the mood becomes secretive. On the day of the wedding, we see that the atmosphere is confused, flustered and closed because I feel that the bride knows she doesn't have much time to decide if she will go through with the wedding. As the maid continues to do the brides hair, we notice that the maid is

Sunset :: essays research papers

Seriously, I only witnessed the sunset few times during my existence. Though explanation may take quite some time, but do allow me. Singapore- a tiny piece of land lying at the tip of Malay Peninsular. Having a population of around three million ( yes, same as the number of cows providing us with milk in New Zealand, as emphasised in that famous milk advertisement), that leaves us pondering over the suffiency of living space for the growing nation. Adolf Hitler wanted living space for his German mates, so that intelligent being resolved that by sending troops to invade his neighbouring countries. Now, how would things be like if the Singapore Government apply the same tactic of the great dictator in the gaining of land space? Just imaigne our National Service men being ordered to march over to our neighbours, Malaysia n Indonesia, claud in their cute patchy-green uniforms and clutching onto their M16? Trying to invade them? Considering the fact aht we even have problems purchasing water from the Malaysians, do pardon me for my ridiculous thoughts. Singapore is ruled by a bunch of diploma-holders - the brainers with a mission of ensuring comfortable lives for their fellow citizens. Sights of people roaming about like stray animals may be something that leaves a bad impression on those foreigners which the country's economy depended much on! Everyone has to have a place to stay at. Yes, we have terraced, semi-detached, mansions, condoniniums available here. The smart ones came up with the concept of HDB flats. HDB is our reliable Housing Development Board. Just like the clothes we wear, HDB flats, the high-rise apratements comes in all colours, shapes, and sizes. Made affordable for the country's middle-class, you have choices for 2-room, 3-room, 4-room, mansionate, executive etc. With the incresase in population, the need to house more people allowed these HDB flats to sprout out at every available plot of land like wild weeds, like it is nobody's business. When the flat lands are all used, they take the high lands. Our towns such as Bukit Batok, Bukit Panjang and Bukit Timah (with 'Bukit' meaning hill in the malay language), no longer have the identity which speaks for what they were meant to be. For the smart-alecs had flatten the tiny hills to build these HDB flats! I deserved a spanking for being so complacent. Though I myself is one of the many HDB flats dwellers, a few personal opinions does not hurt much, huh?

A Canticle for Leibowitz and Starship Troopers: The Movie Essay

A Canticle for Leibowitz and Starship Troopers: The Movie In this paper I intend to explore the attitudes toward the value of individual life vs. the value of a community as a whole expressed in A Canticle for Leibowitz and Starship Troopers: the Movie by analyzing their treatment of information control, euthanasia, and the idea of obtaining happiness through a sense of purpose. Starship Troopers may be a satire of a fascist state or an apology for fascist ideology or neither (I don’t pretend to know which). In any case, it is a depiction of a possible state of affairs that could theoretically arise out of a futuristic fascist regime. The ideology advocated by this state, and for the most part by its subjects, is one that treats the state as something greater than the sum of its parts, as a benevolent machine that will take care of the people as long as the people are willing to sacrifice as much of themselves as necessary to keep it oiled. A Canticle for Leibowitz, at least from the perspective of the monks (again, this is not necessarily that of the author), takes a much more individual approach to pursuing the common good. In other words, it treats the community, or species, as exactly the sum of its parts; people are encouraged to further the common good by furthering their own good. Progress is a result of individual motivation rather than of a m andate of the state. One way the difference between these two ideologies manifests itself is in the treatment of the control of information. In Starship Troopers, since everything is controlled by the government, so are all channels of information. In the movie, we see an unidentified hand (presumably that of the common citizen) happily clicking on the government-controlled... ...ach relies on a different method of human motivation. Starship Troopers relies on an individual’s submission to the rule of the state and willingness to forget about himself in terms of his own psyche in favor of a collective identity. A Canticle for Leibowitz supposes that people are best motivated as individuals; that is, allowing people to act and exist as individuals increases their investment and interest in their own survival, which in turn increases that of the survival of the species. It also supposes that individuals can be trusted as such, without a controlling system. Maybe this difference is why we are so upset when the first main character in A Canticle for Leibowitz dies (after we spend about a hundred and seven pages becoming attached to him), but the characters in Starship Troopers are so flat and predictable that we really don’t care when they die. A Canticle for Leibowitz and Starship Troopers: The Movie Essay A Canticle for Leibowitz and Starship Troopers: The Movie In this paper I intend to explore the attitudes toward the value of individual life vs. the value of a community as a whole expressed in A Canticle for Leibowitz and Starship Troopers: the Movie by analyzing their treatment of information control, euthanasia, and the idea of obtaining happiness through a sense of purpose. Starship Troopers may be a satire of a fascist state or an apology for fascist ideology or neither (I don’t pretend to know which). In any case, it is a depiction of a possible state of affairs that could theoretically arise out of a futuristic fascist regime. The ideology advocated by this state, and for the most part by its subjects, is one that treats the state as something greater than the sum of its parts, as a benevolent machine that will take care of the people as long as the people are willing to sacrifice as much of themselves as necessary to keep it oiled. A Canticle for Leibowitz, at least from the perspective of the monks (again, this is not necessarily that of the author), takes a much more individual approach to pursuing the common good. In other words, it treats the community, or species, as exactly the sum of its parts; people are encouraged to further the common good by furthering their own good. Progress is a result of individual motivation rather than of a m andate of the state. One way the difference between these two ideologies manifests itself is in the treatment of the control of information. In Starship Troopers, since everything is controlled by the government, so are all channels of information. In the movie, we see an unidentified hand (presumably that of the common citizen) happily clicking on the government-controlled... ...ach relies on a different method of human motivation. Starship Troopers relies on an individual’s submission to the rule of the state and willingness to forget about himself in terms of his own psyche in favor of a collective identity. A Canticle for Leibowitz supposes that people are best motivated as individuals; that is, allowing people to act and exist as individuals increases their investment and interest in their own survival, which in turn increases that of the survival of the species. It also supposes that individuals can be trusted as such, without a controlling system. Maybe this difference is why we are so upset when the first main character in A Canticle for Leibowitz dies (after we spend about a hundred and seven pages becoming attached to him), but the characters in Starship Troopers are so flat and predictable that we really don’t care when they die.

HYDROCODONE PLEASE Essay

Hydrocodone is an opioid narcotic â€Å"first synthesized in Germany in 1920 by Carl Mannich and Helen Lowenheim†. (Hydrocodone) Since 1943, hydrocodone use has increased to the point that practically everyone agrees that something needs to change. Hydrocodone is presently a schedule III medication (drugs with an abuse risk less than schedule II). (Controlled drugs) There is currently a petition from the DEA (Drug Enforcement Administration) to reschedule hydrocodone to a schedule II medication (drugs with a high abuse risk but also have safe and accepted medical use in the United States). (Controlled drugs) â€Å"On January 24-25, 2012 the Drug safety and Risk Management Advisory committee (DSaRM) meet and voted 19-10 in favor of the rescheduling of hydrocodone†, (Rescheduling) and at present awaiting the final decision from the FDA if the schedule will change. Rescheduling of hydrocodone was first considered in 1999 when the DEA noted a rise in hydrocodone related abu se and deaths. In 2004, when the Advisory committee first met, they agreed there was not enough information to change the schedule at that time. The DEA continued to collect data. In 2009, they resubmitted a petition for reevaluation, citing continued rise in number of prescriptions and increased misuse and frank abuse of hydrocodone. In a 2009 article, (Emergency Department Visits Involving Non-medical Use of Selected Prescription Drug) the CDC demonstrated a steady rise in opioid abuse and prescription opioid related deaths from 2004-2008. They found a 111% increase in ER visits involving nonmedical use of hydrocodone, from 144,600 visits to 305,900 visits. In 2007-2008 -a single year- the volume increased 29%. (2004-2008) The Drug Abuse Warning network (DAWN) â€Å"a public health information system that tracks the abuse and misuse of opioid type medication such as hydrocodone†, (2004-2008) utilized â€Å"trained reporters to collect data from hospital related Emergency room visits via chart review’. (2004-2008) DAWN’s statistics reveal a steady rise in abuse and deaths related to opioid (hydrocodone) painkillers, and the average patient age is getting younger each year. Medical examiner findings parallel the results  of DAWN’s research. The rescheduling of hydrocodone has become a nation-wide issue. Some feel the rescheduling of hydrocodone will hinder chronic pain patients from receiving their medications. I read several blogs by patients on this subject. They are worried about the cha nge. Many state that without this medication, they cannot live a â€Å"normal life† and be a productive member of society. Patients are not the only group that have concerns. There are several pharmacy groups who oppose the rescheduling of hydrocodone. They feel the rescheduling of hydrocodone will create barriers for patients with chronic pain who need the medication. They also believe that hydrocodone, if rescheduled, will â€Å"go up in cost due to the requirement for secure storage, recordkeeping, and inventory management†. (APhA) Some physicians oppose the rescheduling of hydrocodone, Dr. Fudin, a Chronic Pain Management Physician, has stated that the â€Å"rescheduling of hydrocodone will not solve the abuse problem that the FDA is hoping it will. The patients that are abusing hydrocodone will just move on to something else. Plus rescheduling of hydrocodone will lead to inadequate medications for chronic pain patients†. (Fudin) Dr. Webster voices some of the sam e concerns. In his presentation â€Å"Rescheduling Hydrocodone: Patient and Public health Considerations†, Dr. Webster stated that of those who abuse hydrocodone, 55% of them get their medications from family or friends and rescheduling hydrocodone is not likely to change that. Dr. Webster also stated that the rescheduling of hydrocodone could easily effect the costs of the medication, increase insurance cost and make patient access to the medication difficult. He also voiced concerns that rescheduling would cause a â€Å"balloon effect†: that those abusing the hydrocodone will find another mediation to take its place. Replacements could have worse side effects and increase the risk of illegal drug use and abuse. (Fudin) Dr. Bob Twillman, The Director of Policy and Advocacy for the American Academy of Pain Management, also opposes the rescheduling of hydrocodone. Dr. Twillman was one of the individuals on the 2012 FDA advisory committee. His 2013 article also addresses changes to the official FDA policy which would allow opioid painkillers only be used in â€Å"severe† pain, no dose greater than 100 mg of oral morphine per day, and no more than 90 days’ worth. Although Dr. Twillman never officially stated how he voted, his position is c lear. He feels that the rescheduling of hydrocodone will cause harm to chronic pain  patients and really have little to no effect of the high abuse rate. Dr. Twillman uses an aphorism â€Å"a rising tide lifts all boats† (Twillman) to suggest that the increase in production of hydrocodone has increased both the proper use (to help patients that need it) and the abuse of the medication. Dr. Twillman states that a good solution should be to decrease access to hydrocodone for the ones who abuse it, and increase access for the patients who need it. Dr. Twillman also discusses the â€Å"squeezing the balloon† (Twillman) effect, when you take away one supply of an abused opioid another will just take its place. Although Dr. Fudin and Dr. Twillman make valid points against rescheduling of hydrocodone, there is overwhelming evidence that hydrocodone is the â€Å"#1† abused narcotic in the United States and even those who oppose rescheduling agree that there needs to be a change. The State of New York has already taken steps without waiting on the FDA decision. The state put in effect a â€Å"1 STOP law†, (Mulder) which restricts the number of hydrocodone tablets a patient can receive. Instead of the standard six month prescription, physicians are only allowed to write for a 90 day supply. Furthermore, any time a physician writes a prescription for hydrocodone or any other narcotic, they are required to check a prescription database which shows how many prescriptions each patient has had. This is done to prevent â€Å"doctor shoppers† and drug-seekers from obtaining multiple prescriptions at different physicians and emergency rooms. Dr. Brian Johnson, Addiction Medicine Specialist, is happy about the changes. He feels the new system will bring to light how addictive hydrocodone really is. The article â€Å"Prescription Painkiller Overdoses, A growing epidemic†, shows how dramatically the death rates from prescription painkillers have increased over the past several years – â€Å"an astounding 400% increase among women and 265% among men’. (Prescription) not only has the death rate increased, the ages at death are getting younger. It’s reported that every 3 minutes a women is treated in the emergency room for opioid medication overdose. Historically, women are more likely to have â€Å"chronic pain, abuse painkillers and doctor shop†. As a result, hydrocodone abuse is even affecting the unborn. There has been a â€Å"300% increase in neonatal abstinence syndrome (NAS), a group of problems that can occur in newborns when exposed to prescription painkillers hydrocodone in the womb†. (Prescription) The rescheduling of hydrocodone continues to be a â€Å"hot†Ã‚  topic. It is not only academics and regulatory entities like the FDA who find this topic difficult. In my 20 years as an Emergency room nurse, I have seen many patients who truly need this medication. I have also seen the â€Å"drug seekers†, â€Å"ER hoppers†. I have dealt with patients who call to find out what physician is working , the ones who only come to be seen when Dr. â€Å"X† is working, knowing they will receive their narcotics. I see daily the pressure placed on the physicians to give the patients what they want, so in return the patients will give the facility a good satisfaction rating. Based on my research on this subject, my opinion is, for the rescheduling of hydrocodone. Works Cited â€Å"2004-2008, Emergency Department Visits Involving Nonmedical Use of Selected Prescription Drugs — United State.† 18 June 2010. Center for Disease Control and Prevention. Web. 23 Jan. 2014. . â€Å"APhA, other pharmacy groups oppose rescheduling hydrocodone in letter to HHS.† 12 Nov. 2013. American Pharmacy Association. Web. 9 Feb. 2014. . â€Å"Controlled Drugs.† 2002-2013. Texas State Board of Pharmacy. Web. 23 Jan. 2014. . Fudin, Dr. Jeffrey. â€Å"Effect of Rescheduling Hydrocodone is Unknown.† 26 Jan. 2013. Dr. Jeffrey Fudin. Web. 9 Feb. 2014. . Gunter, Dr. Jen. † New Restrictions on Hydrocodone are unlikely to solve any Problem.† n.d. Dr. Jen Gunter. Web. 23 January 2014. . â€Å"Hydrocodone.† 11 Feb. 2014. Wikipedia. Web. 12 Feb. 2014. . Mulder, James T. â€Å"New restrictions on painkiller prescriptions take effect Saturday.† 18 Feb. 2013. The Post-Standard Central New York. Web. 9 Feb. 2014. . â€Å"Prescripti on Painkiller Overdoses, A growing epidemic, especially among women.† July 2013. Center for Disease Control and Prevention. Web. 23 Jan. 2014. . â€Å"Rescheduling of hydrocodone Proposal.† 24-25 jan. 2013. Drug Safety and Risk Management Advisory committee (DSaRM). Web. 19 Jan. 2014. . Twilliman, Bob, Ph.D., FAPM, Director of Policy and Advocacy for the American Academy of Pain Management (AAPM). â€Å"Rescheduling Hydrocodone.† 05 Feb. 2013: 1-5. Livestrong Foundation. Web. 9 Feb. 2014. .