Case Analysis: Mcdonald’s and the Hindu Culture

Case abbreviation McDonalds and Hindu Culture Julia Evans Misericordia University Case Analysis McDonalds and Hindu Culture The case study discusses the struggles that McDonalds faced when it began to do business in India. The Hindu culture prohibits the consumption of beef because they opinion at the cow as being a sacred animal. In addition, India has a large Muslim population whose religion prohibits the consumption of pork harvestings. These limitations completely contradict the traditional menu that McDonalds has perfected.McDonalds had to find a way to accommodate these limitations and still be benevolent to the Indian consumers. McDonalds created a version of the Big Mac that was made with chicken. McDonalds also created an extensive vegetarian menu. merely when they thought they perfected this they were sued for using beef products in their french fries. Concentrating on the some other parts of their menu they overlooked a beef one-dimensional to their cut fries. This proved to be a large mistake by McDonalds.It is surprising that McDonalds was as well received as it was. The Indian consumers could fork over boycotted the fast food chain because of the use of beef in their restaurants in countries other than India. McDonalds took a large gamble trying to accommodate Indian palates. Localization of products is the key strategy that international firms should do to maintain a customer base in other countries. Foreign ventures are rattling expensive and included in this cost is the cost of streamlining products and services to the local anaesthetic tastes and traditions.Without this streamlining the products may not be successful. Sometimes the people of other areas of the knowledge base may not even know what to do with a product unless it is customized to their way of life. McDonalds was lucky that their mistake of not eliminating beef products in their cut fries didnt taint their standing in India forever. They had their popularity in other parts of their world to keep them afloat. Indian parents enjoyed taking their children to have an American experience and heir efforts to eliminate beef and pork kept their restaurants appealing to Indian consumers. If McDonalds could have avoided the mistake of leaving the beef in their French fries maybe Indian consumers would have considered not going a day without having a McDonalds chicken burger. Works Cited Hill, C. W. (2009). McDonalds and Hindu Culture. In C. W. Hill, International Business (p. 103). New York McGraw-Hill Company.